BYD, the world’s leading manufacturer of new energy vehicles (NEV), announces the next stage of its European strategy. Particularly, it has started the construction of a brand-new manufacturing and production center in Szeged, Hungary.

Accordingly, the state-of-the-art facility will be the first of its kind built by a Chinese automotive company in Europe and will have an advanced car production line. The factory will be built in phases and will create thousands of local jobs. Thus, this will boost the local economy and support local supply chains.

Highly Automated Production Line

The new production facility will incorporate the most advanced global technology and highly automated production processes. Hence, creating a leading global new energy passenger vehicle manufacturing facility.

The construction of this production center will have a positive impact on the local economy by promoting technological exchange and innovation between China and Hungary. Furthermore, BYD will also use its expertise in integrated vertical supply chains to help create a green ‘ecosystem’ locally.

Situated in the heart of Europe, Hungary is an essential transportation hub. Most importantly, it has a rich history of expertise in the automotive industry. With a well-established industrial foundation, Hungary has been chosen by several premium European manufacturers as a production location for passenger cars. This further supports BYD’s decision to make Hungary the center of European production operations.

Strengthening European Presence

Meanwhile, the BYD brand has made significant progress in launching its passenger car operations in Europe. Within the first year, the company has established 230 retail stores across 19 countries. Moreover, it has introduced five new models (BYD HAN, BYD TANG, BYD ATTO 3, BYD SEAL, and BYD DOLPHIN), spanning the C to E segments. This includes hatchbacks, sedans, and SUVs. Additionally, three new models are planned to be launched within the next 12 months.

Driven by its global brand vision to “Cool the Earth by 1°C”, BYD aims to accelerate the pace of new energy passenger vehicle penetration into the European market. Furthermore, it aims to deepen its globalization strategy and actively promote the green transformation of the global energy structure.