German high-tech company TRUMPF has opened a new Southeast European headquarters in Hungary. Accordingly, the base comes with a digitally networked demo factory Gödöllő business park near Budapest.

TRUMPF’s goal is to better serve the Southeastern European region as a solution provider in the future.

“We expect a growing sales market in Hungary in the coming years. More than ever, the key to success lies in cross-border cooperation. This investment also strengthens our business in countries such as Romania, Bulgaria, Croatia, Serbia, Slovenia and Turkey,” said Nicola Leibinger-Kammüller, CEO of TRUMPF.

€100 Million Sales Target

In the medium term, TRUMPF plans to generate total sales of more than €100 million in these markets by the middle of the decade. Particularly, Hungary has strong production sites for German automotive brands and suppliers.

In addition, TRUMPF lasers have high demand among Korean car battery manufacturers who produce in Hungary for the European market. The investment sum for the new, fully equipped building and demo factory is around €13 million. Currently, TRUMPF employs a total of around 90 people in Hungary.

TRUMPF’s presence in Hungary dates to ten years ago. Tamás Major, head of TRUMPF Hungary since 2013 said the new demo factory will feature digitally networked lasers and machines for industrial applications.

In addition, Major said, “The local site should help us achieve our sales target of more than €100 million in the region in the medium term.”

During the expansion, the company expects a moderate increase in employment. TRUMPF employs more than 17,900 people worldwide. In the last fiscal year, sales were around €5.4 billion.

Sustainable construction with a unique industrial design

TRUMPF’s envisions the planned base and demo factory to be completely sustainable.

The new site is completely sustainable. Most importantly, 38 geothermal probes will provide the heating and cooling requirements of the building and its facilities. Particularly, a photovoltaic system has already been installed on the roof.

Meanwhile, there are numerous parking spaces with electric charging stations in the parking lot.

Solutions for Digitally Networked Sheet Metal Production

The digitally networked solutions of the new demo factory include systems for flexible sheet metal production and laser machines. TRUMPF’s portfolio includes entry-level machines for cutting, bending or welding sheet metal through to the highly productive Smart Factory. Moreover, the automotive and electronics industries patronize the company’s lasers. For example, TRUMPF’s green lasers are suitable for welding copper connections in the high-performance electronics of electric vehicles. The company is also the leading supplier of 3D printers for the production of dental prostheses.

“With this demo factory, we will be able to serve the Eastern European region even better in the future. Digitally networked solutions make manufacturing more efficient and sustainable,” said Major.

In the new demo factory, TRUMPF experts work specifically on the industry-specific problems of their customers. The factory covers an area of around 1000 square meters.