Mouser Electronics expects to sustain its strong growth in south Asia markets where electronics manufacturers are likely to shift some of its projects from China amid the ongoing trade disputes with the United States.

In an interview with Asia Electronics Industry (AEI), Daniel Loh, Vice President, South Asia Service and Sales at Mouser Electronics, said the company expects the robust outlook to stand in 2026. For that reason, Mouser, a global electronics new product introduction (NPI) distributor, is looking to expand its branches in Southeast Asia in the coming years to support the rosy outlook. Mouser’s South Asia geographic division includes India, Australia, New Zealand, Singapore, Malaysia, Vietnam, Indonesia, Thailand, and the Philippines.

“We do believe 2025 is going to be a strong year for Mouser Electronics and (we expect to) to keep the growth momentum moving. Hopefully, by 2026, we should be able to at least see the same sizeable growth again for South Asia,” said Loh during the sidelines of 20th Philippine Semiconductor & Electronics Convention and Exhibition (PSECE 2025) at the SMX Convention Center in the Philippines’ Pasay City.

Double-Digit Growth

The Philippines is one of the youngest markets in the region for Mouser, which established its presence in the country only in 2019.

Electronics is the country’s biggest export chunk, which stood at 58.38 percent in 2024. The Semiconductors & Electronics Industries in the Philippines, Foundation Inc. (SEIPI), which organizes PSECE 2025, expects a flat growth rate for the country’s electronics output, which faced a 6.37 percent decline in 2024 to US$42.74 billion, primarily due to tough global business environment.

Nonetheless, Mouser Electronics sees its business in the country growing every year, anticipating a double-digit growth for 2025 that will extend in 2026.

“Moving forward to 2026, with the so-called trade conflict and geo-political issue we are seeing some customers moving their production line down to the Philippines. So this is where we would definitely do our best to support the customers’ requirements,” said Loh, adding “2026 is still going to be a robust year for Mouser in terms of growth”.

Currently, the Philippines lack the presence of top-rank global contract manufacturers such as Jabil, Celestica, Plexus, and Sanmina, which neighboring countries such as Singapore, Malaysia, Thailand, and Vietnam have. However, one of the country’s niche, Loh said, is the strong presence of semiconductor test equipment manufacturers, which are on high-mix, low-volume segments.

Versatility, Flexibility

Loh said Mouser’s flexibility and wide range of options to its customers are suitable  to the high-mix, low-volume needs like that of its customers in Philippines. The company’s inventory level maintains 1 – 2 turns, which keep on replenishing to avoid supply shortages.

Mouser, which marked its 60^th year last year, has recently expanded its Global Distribution Center to meet the needs of its flourishing business well into the next decade. A previous statement from the company said Mouser’s massive distribution center now consists of almost 1.5 million square feet to accommodate its vast inventory from over 1,200 manufacturers.

The company is also employing state-of-the art facilities, such as the vertical lift modules (VLMs), which is one of the most expansive installations in the industry. Aside from massive VLM installation, Mouser’s distribution center features multiple Ultiplack and I-Pack machines, which are sophisticated autated system for sealing and labeling shipments.

14 November 2025