Siemens Boosts Startup's Autonomous Factory Robotics

Siemens Digital Industries Software said autonomous factory automation start-up has selected the Siemens Xcelerator as a Service portfolio. Particularly, to help drive the development of its next-generation Genius 2.

Accordingly, Genius 2 is an autonomous system that can turn almost any object into an autonomous mobile robot. The system allows customers to optimize intra-logistical operations. That is, efficiently transporting goods on the factory floor without human intervention can transform anything into an autonomous mobile robot.

Autonomous factory automation start-up,, selected Siemens Xcelerator as a Service to help drive development of its next generation Genius 2 – an autonomous system that can turn almost any object into an autonomous mobile robot. (Image credit:

Integrated Solution Suits Whole Package

Designed and engineered at the company’s Oslo headquarters using Siemens Xcelerator as a Service, Genius 2 has been developed to work alongside people. Thus, freeing them from repetitive tasks and boosting productivity.

Comprised of a set of four autonomous wheels with one wheel acting as the central brain, Genius 2 works alongside’s indoor navigation technology and data analytics. Moreover, it is adaptable to different loads and sizes – possessing obstacle detection and dynamic path planning capabilities thanks to its advanced sensor technology.

The accompanying software allows for customizable process flows and centralized control. Hence, enabling efficient navigation and successful transportation throughout customer facilities.

In 2023, realized it needed to move from its existing multi-vendor toolset of disparate engineering systems and basic management solutions to a single, unified platform.

As Casper Rødsrud, Head of Mechanical Engineering at, explains, “We realized that using bits and pieces from different software suppliers was slowing down development, so we decided to look for integrated solutions and somewhere where we could get the whole package.”

Explore, Innovate the Future

Supported by local sales partner, Clevr, selected Siemens’ Mechanical Design bundle (an interoperable bundle of Siemens’ NX™ software and Solid Edge® software) for product engineering along with industry-proven Product Lifecycle Management (PLM) with Teamcenter® software. Thus, enabling the team to flexibly switch between its chosen design tools in a controlled, centralized and data managed environment. As Rødsrud explains, “The ability to get access to both NX and Solid Edge gives us the flexibility we need to choose the tool best suited for the project needs. It’s the flexibility that’s key and knowing that we can do quick concept designs in Solid Edge, then move to NX during in-depth design as well as to carry out any necessary simulations is also important for our team.”

“We believe that startups are the lifeblood of innovation across the complete spectrum of the design and manufacturing industry,” said Mats Friberg, Vice President & Managing Director, Nordic Operation, Siemens Digital Industries Software. In addition, Friberg said, “It’s another great example of how the Siemens Xcelerator portfolio is bringing world-class design and engineering capabilities in a controlled, managed, and secure lifecycle management environment to pioneering companies of all sizes, to help them truly innovate and explore the future.”

Wise Choice for the Future

Meanwhile, the team at is anticipating that the growth the company is experiencing isn’t likely to let up anytime soon, so the scalability of processes and infrastructure is critical both now and in the future. Thus, Rødsrud said, “The demand is continuously growing and we want to grow with it.”

“We are growing globally, especially in Europe and the U.S., and are very excited for what the future will bring.” is embracing this accelerated pace, but also knows it needs to make sure the growth is sustainable. Thus, it has to make sure the wise use of resources. For that reason, it sees Siemens Xcelerator as a Service is the toolset of choice for future autonomous factory automation.