SUN-WA Technos to Boost Grit in India With New Office

SUN-WA Technos Corporation will soon open a new sales office in India. Specifically, the sales office in Gurgaon, India will serve as the company’s second sales presence in the country after Bangalore.

Gurgaon’s Gurugram is rapidly developing as a satellite city and cyber city of Delhi. Moreover, many manufacturers of automobiles, automobile parts, and machine tools have established operations nearby.

For that reason, the company aims to expand its sales in the region with the new sales office. In addition, it will also expand new markets by implementing sales activities closely tied to customers in the region.

Targets FA Equipment, Too

With the establishment of the Gurugram Office, SUN-WA Technos now has 34 overseas offices. In Asia, which also includes China, the company will have 28 regional offices.

Major customers and target industries include FA industrial equipment, railroad equipment, and ATM equipment. Moreover, the company will also target automotive equipment, machine tools, and molding machines.

Business activities include expanding sales of products of Yaskawa Electric Corporation, OMRON Corporation, TDK-Lambda Corporation, MinebeaMitsumi Inc. and others. Also, it is developing local suppliers and expanding SCM solution business, such as local procurement support for Japanese customers.  

Since its foundation in 1949, the company has been contributing to a wide range of

manufacturing fields. This includes industrial electronics and mechatronics.

Specifically, the company has been providing latest information, solutions that best meet the needs of customers, as well as safe and secure services.

As a global supply chain professional, SUN-WA Technos remains committed to optimizing customer production. Thus, implementing highly efficient and transparent management.

The company has been striving to achieve the objectives of its medium-term management plan “SNS2024,” to realize its long-term SUN-WA Vision 2030.

Expanding Overseas Bases

Last year, SUN-WA Technos established its local Indian subsidiary in Bangalore.

The Indian local subsidiary SUN-WA TECHNOS INDIA PRIVATE LIMITED lies in Bengaluru in southern India. Moreover, Bengaluru, where the information and technology (IT) industry is active, is the rising silicon valley in India. Also, many manufactures of automobiles, automotive components, and machine tools, as well as aerospace companies, have branched out into Bengaluru. 

Thus far, SUN-WA TECHNOS (SINGAPORE) PTE. LTD. in Singapore provides services to customers in the Indian region. Now, SUN-WA TECHNOS INDIA enables SUN-WA TECHNOS to deploy sales activities closely tuned to customers in India. SUN-WA TECHNOS aims to expand its businesses into new markets.

The start-up cost of SUN-WA TECHNOS INDIA is 6 Indian crore (about 109 million yen).  SUN-WA TECHNOS invested 99 percent and SUN-WA TECHNOS (SINGAPORE) invested 1 percent.  The company has appointed Shinpei Furukawa as General Manager. The subsidiary has two employees, including one local employee.

08 May 2024

 *This is an English translation of a Japanese article originally published in the May 2, 2024 issue of Dempa Shimbun Daily.