In separate announcements, HIOKI E.E. Corporation revealed the establishment of new subsidiaries in support of its goal to expand its global sales network. HIOKI is a Japanese manufacturer of electrical measuring instruments that support various industries.

Specifically, it has established Hioki Electric (Thailand) Co., Ltd., based in Bangkok, Thailand, and HIOKI MEA FZCO in Dubai, United Arab Emirates. Both subsidiaries will offer HIOKI products, provide customer support, market research, product promotions and after-sales service.

Support Decarbonization Drive

In Thailand, the government is prioritizing decarbonization initiatives in concert with private companies as a national growth strategy. Companies from various countries are accelerating efforts to enter and invest in the Thai market. Thus, the company considers Thailand a key market and anticipates future growth.

The company infused about 82 million yen investment for the Thai subsidiary, which will start operations in June 2024.

Meanwhile, the establishment of its subsidiary in the UAE builds on the recognition of international commercial opportunity in the global drive toward decarbonization. Amid this trend, countries in the Middle East and North Africa are forging new energy policies. Thus, associated energy reforms are boosting the needs for electrical measuring instruments.

The company invested about 84 million yen in HIOKI MEA FZCO, which is expected to start operations in July.

With these subsidiaries in place, the company will cultivate its business in the respective country and region. Further, it will strive to expand its customer base by promoting the brand and to strengthen its sales base.

-28 May 2024-