FUJI Co., Ltd. has announced that Fuji Machine (Thailand) Co., Ltd. (FMT), the subsidiary of FUJI MACHINE ASIA PTE. LTD. (FMA), a group company of FUJI, has completed the construction of a new building in Thailand. Particularly, the newly expanded showroom, Fuji Machine Asia Innovation Center, opened in August. Accordingly, the company will begin earnest efforts to attract customers to the innovation center.

Primarily, FMT was established in May 2006 as the main base for group company FMA. It is responsible for sales and after-sales support of FUJI’s SMT-related equipment in the Southeast Asian region. Recently, a new showroom was added on the land adjacent to the FMT office. The company held a completion ceremony on July 3rd, ahead of the formal opening in August.

State of the Art Automation with NXTR at Core

In the newly established showroom, visitors can observe a demonstration of a state-of-the-art production floor automation system using the latest NXTR* model. Also, it demonstrates equipment that automates the board assembly process for hand-inserted parts. Primarily, demand for this equipment is growing in the Asian region amid labor shortages and rising labor costs.

During the open house held on the same day as the completion ceremony, FUJI’s latest model, NXTR, was introduced to customers in the Asian region. In addition, it introduced the FUJI Smart Factory (FSF) to more than 100 participants.

Specifically, FSF is a smart factory concept advocated by FUJI to automate and digitize the board manufacturing process. Also, partner companies made presentations to realize the FSF.

Strengthen Proposals to Asian Region

As part of its sales strategy, FUJI is expanding the number of showrooms where customers can experience state-of-the-art automation systems. Primarily, the opening of the new showroom in Thailand is part of strengthening the company’s ability to propose automation systems in the Asian region. Also, it responds to the growing demand for automation in the Asian region against the backdrop of soaring labor costs, human resource shortages, and dispersion and globalization of manufacturing bases.

In the future, FUJI will continue to expand the number of showrooms where customers can experience the latest automation systems globally.

*An electronic component mounting robot that assembles components onto electronic boards built into electronic products. This cutting-edge model of FUJI’s SMT mounting machine was developed with the aim of unmanning electronic component mounting factories. It is designed as a platform for FUJI’s unique smart factory concept FSF that makes full use of cutting-edge automation and DX technology.

This is an online translation of a Japanese press release with slight editing made by Dempa.

-12 August 2024-