Japan Aviation Electronics Industry, Ltd. (JAE) will strengthen its business for the automotive market to develop overseas customers. Specifically, the company aims to aggressively expand its business by expanding its local structure and its networking with local customers.

Moreover, the company will further enhance its local system in India, China, as well as countries in North America.

JAE President Masayuki Muraki said, “Aside from our Japanese customers, we are also strengthening our efforts to expand further our overseas operations with the development of new growth drivers.”

Joint Ventures

In India, the company operates a sales company, JAE Electronics India, as a joint venture with Nagase Corporation. Established in March 2025 in Gurgaon in Haryana, the sales office aims to improve JAE’s sales system in the country.

At the same time, the company will develop a local production system.

Tariff measures in North America

In North America, business negotiations with major electric vehicle (EV) customers are increasing. Because several products have already been prototyped and mass-produced, JAE expects to launch some of these products within this fiscal year.

In addition, the company will build an office that will cater to the needs of its customers. Specifically, a technical support system with the aim of further increasing its market share. Furthermore, in response to customers’ requests for domestic procurement in the United States, the company will leverage its advantages as a connector manufacturer with a production base in North America to develop customers and take measures against tariffs.

Local System in China

In China, by taking advantage of the relationship in the smartphone business, multiple products have been adopted for Chinese EV customers.

In the future, the company will strengthen its local structure in China and build a system that can handle marketing, sales, technical support, development, and supply on a local basis, in an effort to increase its share of the Chinese EV market.

Seize Market Dynamics

For the automotive market, the company aims to expand its business in growth markets by focusing on advanced driver-assistance system (ADAS)- and EV-related products.

The company’s sales in the automotive market increased 6 percent year-on-year in FY2024 (ending March 2025) to 112.8 billion yen. Specifically, due to growth in ADAS harnesses and other products, notwithstanding the impact of slower EV growth and declining demand in Europe.

In terms of sales to the automotive market by business, the connector business grew by 7 percent year-on-year, and the in-vehicle touch panels remained at the same level as the previous fiscal year.

Increase Sales by 6%

In FY2025, the company plans to increase sales in the automotive market by 6 percent year-on-year to 120 billion yen. The company expects growth mainly in harnesses for ADAS.

The joint venture with Nagase & Co., Ltd. established in India aims to expand sales in the Indian motorcycle and automobile markets, and through the joint venture. Thus, the company aims to expand sales of connectors for motorcycles and automobiles in the Indian market, build a production system in collaboration with local partners, and strengthen the supply chain. Nagase & Co., Ltd. has a wide range of business development and history in India.

05 June 2025