Samsung Electronics kicked off Monday (Sunday evening in Las Vegas, United States) its CES 2026 campaign, two days ahead of the annual event, and announced next-generation AI-powered devices and experiences.

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, unveiled its “Companion to AI Living” vision at The First Look CES 2026 event of the company held in the Latour Ballroom at the Wynn Las Vegas. Specifically, Roh discussed the company’s AI leadership and how the company can provide users with a true AI companion experience in their daily life.

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

AI TV Lineup

At the core of the company’s CES 2026 campaign are Samsung’s full AI TV lineup that provides an entirely new way for users to interact with their TV, with  SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, taking the stage. The company draws from its twenty years of experience in the TV industry in combining hardware and visual intelligence.

The center of the display lineup is the 130-inch Micro RGB, which features widest and most detailed spectrum ever seen in Samsung TVs. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce color in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colors and creates overwhelmingly vivid picture quality in every scene.

Integrated with Vision AI Companion (VAC), it uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood, anywhere in the home. Users can receive guidance on what to watch, what to eat and what music to listen to. Thus, enhancing the overall TV experience in a way that extends far beyond simple viewing.

Samsung also unveiled other TV products, including the new ultra-thin OLED S95H. Specifically, it features a refined bezel that gives it art gallery elegance. Meanwhile, Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

Samsung’s 2026 TV lineup supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping and improved gaming experience.

Connected Smart Appliances

Cheolgi Kim, Executrive Vice President and Head of Digital Appliances Division at Samsung led in outlining Samsung’s vision to evolve from providing home appliances to true home companions.

The AI-enabled Family Hub refrigerator line of Samsung is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini, it redefines living for an AI future. With this update, AI Vision unlocks existing limitations in recognizing food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever.

In the laundry room, the Bespoke AI Laundry Combo comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts.

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognize liquids like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home.

AI in Proactive Healthcare

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care from a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur.

For example, Samsung aims to provide personalized health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and facilitating virtual professional consultations.

Recognizing the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

05 January 2026