FUJI Co., Ltd. has announced that FUJI MACHINE CHINA CO., LTD. has relocated its Dongguan office, which is its core base in the South China region. At the same time, it has expanded its showroom.

On September 25, 2024, a completion ceremony was held with the participation of over 100 people. In the future, this base will also be used as a venue for seminars and private shows for customers. Primarily, this aims to further strengthen the local sales and service structure and improve automation proposal capabilities.

Dongguan Office

The Dongguan office was established in 2008. Mainly, it has been responsible for providing after-sales support for FUJI’s SMT-related equipment in the South China region. Particularly, in the newly established showroom, a state-of-the-art production floor automation system using the latest model “NXTR*” is on display. Also, it is ready for demonstration. Additionally, equipment has been introduced to automate the board assembly process for hand-inserted parts. Particularly, demand for this process is increasing year by year due to labor shortages and rising labor costs.

As part of the company’s sales strategy, it has been expanding its showrooms where customers can experience the company’s cutting-edge automation systems. According to FUJI, “The opening of the new showroom is part of our efforts to strengthen our ability to propose automated systems in China. Particularly, the China market is expected to expand in response to rising labor costs, a shortage of human resources, and growing calls for improvements in production efficiency and quality through automation.” This is in response to the increasing demand for automation.

Going forward, FUJI will continue to expand the number of showrooms globally where customers can experience the latest automation systems.

*NXTR – An electronic component mounting robot that assembles components on electronic substrates embedded in electronic products. Particularly, this is a state-of-the-art model of FUJI’s SMT mounting machine developed as a platform for FUJI’s unique smart factory concept “FSF” that makes full use of cutting-edge automation and DX technology, with the aim of unmanned electronic component mounting plants.

This is an online translation of a Japanese press release with minor editing made by Dempa.

-14 October 2024-