Japanese multinational electronics and electrical equipment company Brother has selected Kinaxis^® Inc. to increase visibility and collaboration within its global supply chain. Furthermore, to improve demand forecasting and create more accurate and agile scenario planning.

Brother operates manufacturing, development, and sales facilities in more than 40 countries across the globe. Moreover, it exceeds ¥80 billion in worldwide sales with its wide range of products and services. These include printers, labeling systems, industrial and home sewing machines, garment printers, digital printing equipment, and more.

Delivers More Value to Customers

The company required a supply chain management solution that could account for its expansive range of products and multitude of industry-specific challenges. That is, to provide complete end-to-end visibility and to match its innovative approach to problem-solving.

“From the beginning, Kinaxis demonstrated a clear understanding of our business and all its complexities. From there, we formed a partnership based on trust and a passion for innovative solutions, like their unique approach to supply chain orchestration. This made the decision to go forward with this transformation easy,” said Kosaku Sakai, production strategy planning department manager at Brother Industries. 

In addition, Sakai said, “Our number one priority is our customers, and we are eager to provide more value for them with Kinaxis.”

“In an industry with so many moving pieces, not having the right software in place makes it easy for things to get missed. The only way to manage it is with complete visibility,” said Toshiya Kaneko, president at Kinaxis Japan. In addition, Kaneko said, “…working with Brother (we are able to) confidently orchestrate their entire supply chain. Thus, allowing them to continue to expand and deliver more value to their customers.”

With more than 40,000 users in 100+ countries, Kinaxis works with some of the world’s biggest brands in sectors such as CPG, automotive, high tech, life sciences, and more. Its AI-powered technology and patented concurrency technique allow companies to orchestrate their supply chain network.

Formidable Teamup

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains and supporting the people who manage them. The company’s powerful, AI-infused supply chain orchestration platform, Maestro™, combines proprietary technologies and techniques. Thus, providing full transparency and agility across the entire supply chain. Specifically, from multi-year strategic planning to last-mile delivery.

Meanwhile, Brother International Corporation has earned its reputation as a premier provider of home office and business products, products for the sewing and crafting enthusiast. Furthermore, industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. Moreover, with worldwide sales exceeding $6 billion, this global manufacturer started more than 100 years ago.

27 August 2024