ASM Pacific Technology (ASMPT) SMT Solutions has appointed Wilson Chia as its Director Regional Service for the Rest of Asia (ROA) region. He will focus on product quality, customer service excellence and service operations in ROA region in his new role leveraging his vast experience in the electronic surface-mount technology (SMT) industry.

Wilson has more than 30 years of sales, service, and management experience in the electronics SMT, semiconductor and printed circuit board (PCB) assembly industries, covering Southeast Asia, India and China. He held various senior management and has achieved success with well-established global and multinational companies. His international career path has led him to be previously based in Thailand, India, and China.

Throughout his time and experience in this electronic business industry, Wilson has built a reputation of developing business strategies, bringing up customer service to next level, building up strategic partner relationship, distributor management and key account customer management. His expertise is both rich and experienced, which is exactly what is needed at ASM.

As Director Regional Service, Wilson will drive and provide the service excellence and outstanding customer value-add to the ROA region comprises Australia, Cambodia, India (incl. Sri Lanka and Bangladesh), Indonesia, Japan, Laos, Malaysia, Myanmar, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Thailand, and Vietnam.

Leading Position in After-Sales

Wilson will be extending the leading position in after-sales business and expand the technological leadership of ASMPT SMT Solutions in its market segment. He will focus on service capabilities with world-class after-sales service standards. Wilson will implement excellent delivery systems, and service standards with customer oriented KPIs.

He will also be responsible for all technical and order management activities, which comprise repairs, warranty returns, spare parts, and process support products (PSP). He will formulate and execute the strategies within the global technical operations network; as well as representing ROA voice of customers within the global network.

“It carries great responsibility in my new role to manage the company service business and excel in our service level to world-class service standard.” says Wilson.

“Make a customer, not a sale”!