Mitsubishi Electric has established a new FA Center and showroom next to the Shenzhen Branch of its subsidiary Mitsubishi Electric Automation (China) Ltd. Accordingly, the new facility, scheduled to open on December 27 in Shenzhen, China, will strengthen servicing and support for Mitsubishi Electric factory automation (FA) products in the South China region. At the same time, provide visitors with first-hand experience in innovative technologies around FA devices, computerized numerical controllers (CNCs) and machine tools.

Meanwhile, there has been a growing demand for FA products across a wide range of industries, including automotive, logistics, food, and beverage. More recently, decarbonization-related fields such as lithium-ion batteries as well as digital-related fields like data centers.

Access to Digital Manufacturing

Mitsubishi Electric aims to be more responsive to the increasingly diversified needs of the Chinese market, especially in the South China region. Hence, the company will leverage the new facility to provide customers with first-hand experience in innovative technologies and solutions that suit their needs. The new center will cover wide range of products spanning FA devices such as programmable controllers, servo systems and inverters to CNCs and machine tools. In addition, it will also provide solutions through their interconnection, providing customers access to a one-stop portfolio to implement digital manufacturing.

The Mitsubishi Electric Intelligent Manufacturing Technology Innovation Center (Shenzhen) is a multi-purpose facility centered around a showroom featuring the latest products, technologies and solutions in automation. Furthermore, it also incorporates space for open innovation, training and meetings, which will all help customers to learn and enhance their technical and innovative capabilities.

Meanwhile, visitors will be able to acquire hints that will help increase their manufacturing efficiencies. At the same time, leverage the latest intelligent manufacturing technologies from the on-site staff. The facility will also help co-create new values in manufacturing, aiming towards a green, intelligent, and circular society.

Training in Automation

The Shenzhen FA Center, located in the same building as the Mitsubishi Electric Intelligent Manufacturing Technology Innovation Center (Shenzhen), will provide technical service and support in Chinese, English and Japanese for customers in the South China region. The FA Center will also host training courses to help customers learn necessary skills and knowledge in automation, which will support live demonstrations in the showroom.

The two new centers will strengthen Mitsubishi Electric’s capabilities to respond to customer requirements quickly and flexibly within the region. In addition, helping guide manufacturers on their journey towards intelligent manufacturing. Looking forward, Mitsubishi Electric plans to continuously strengthen its efforts supporting customers in South China through the introduction of new products and services as well as sharing its views on global trends and technology.