TDK Corporation and The Goodyear Tire & Rubber Company have announced a collaboration to advance next-generation tire solutions. Specifically, the partnership aims to accelerate the development and adoption of integrated intelligent hardware and software into tires and vehicle ecosystems.

To Create a Smart Tire Sensing System

Together, they plan to bring a robust tire sensing system to market. It combines TDK’s software, sensor and electronic component expertise with Goodyear’s know-how in tire development, intelligent solutions and industry trends.

“As the automotive industry continues to technologically advance, so too does the need for real-time intelligence from the road to the tire to the car. This alliance will have the joint benefit of accelerating both technology and customer access to the highest performance sensor technology in the market,” said Jim Tran, General Manager, Americas HQ and Deputy General Manager, Technology & Intellectual Property Center, TDK Corporation. “We look forward to this collaboration with Goodyear, a worldwide market leader in the automotive segment.”

The two industry leaders are in the process of conducting market research and technical exploration. Specifically, they aim to create a joint solution that delivers actionable insights that improve vehicle performance, safety, and efficiency.

“Working with influential organizations like TDK is essential to further innovate in the intelligence space. TDK’s expertise in the sensor and electronics space will be instrumental in maximizing the utility of what a tire can provide,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer, Goodyear.

“We are driving toward a mobility future where vehicles themselves are smarter, safer and more sustainable. Collaborations like this one can play a critical role in achieving these objectives, “

Both TDK and Goodyear demonstrated their latest technologies and system solutions at the recently concluded CES in Las Vegas.