Samsung Electronics has reorganized its 3 business structures into 2 -Set Division and Device Solutions Division, reshuffling top managements.

The world’s largest memory chip and smartphone maker today said that it would combine its IM, or IT & Mobile Communications division and CE, consumer electronics division under one roof of Set Division. Leading the new “Set” division is Han Jong Hee, president with Samsung’s Visual Display Business, which operates under the auspices of CE division.

CEO Han will replace CE CEO Kim Hyun Seok and IM CEO Ko Dong Jin to manage the integrated Set business division.

CEO Han Jong Hee is promoted as vice-chairman. He is credited to successfully lead Samsung’s TV business, which stays top in the global TV market for 15 years in a row. He is set to deliver a pre-show keynote speech at CES2022    

Highlighting is the replacement of Samsung’s DS business leader Kim Ki Nam with new leader Kyung Kye-Hyun, who is CEO and president with Samsung Electro-Mechanics.

Vice chairman Kim Ki Nam is promoted as chairman to lead Samsung’s research and development arm Samsung Advanced Institute of Technology.   

CEO Kyung is promoted as president and CEO to newly lead the DS division.

CEO Kyung once worked as chief architect for semiconductor chip design like NAND flash and DRAM chips at Samsung Electronics’ DS division.

He is credited to well manage Samsung Electro-Mechanics to better perform in MLCC businesses.

The management reshuffles come one month before Samsung Electronics is expected to announce   another stellar business performances in mid-Jan 2022, breaking new records both in revenues and operating profits.

As Samsung has better weathered out the COVID-19 pandemic crisis than expected in business performances, there is a growing echo that all top management would keep their posts for 2022.

For vice-chairman Lee Jae Yong, Samsung Group’s new leader and 3^rd generation owner, the 2022 seems to be the high-time for transforming its business structure from toe to top to prepare itself for the uncharted and uncertain future.

Recently, he was quoted as saying on his business trip back home from U.S. “Confronting rigid and cold-blooded market realities and heartbreaking voices on industrial scenes, I am a little bit nervous with what’s coming next.”

His such remarks were testaments to what he has in mind – strong commitments to blaze new trail to the post-Corona 19 era, opening up “New Samsung” era.