New Appointments Strengthen ASM's South Asia Grip

ASM Assembly Systems India Pvt. has announced new appointments that aim to further drive the company’s business in South Asian countries. Particularly, the company appointed Neeraj Bhardwaj as Head of Equipment Sales (South Asia) and Prasad MN as Head of Equipment Service.

Enhances Leading Position in Asia

Bhardwaj assumes responsibility for the overall Equipment Sales in South Asia countries and regional management in India (North) and Bangladesh. Meanwhile, Prasad continues his responsibility as overall Technical Service in South Asia countries. Additionally, he will also assume regional management role in India (South & West) and Sri Lanka.

Image Source: ASM

Bhardwaj has more than 19 years of experience in sales and marketing, business development, account management and channel management. He started his career with ASM India in field service. On the other hand, Prasad also has more than 19 years in the SMT industry. In fact, he has been Service Manager at ASM Assembly Systems India since 2002.

“I am pleased to announce the new positions of Mr. Neeraj Bhardwaj and Mr. Prasad MN,” says Peland Koh, Managing Director CRM Rest of Asia, ASM Assembly Systems Singapore. In addition, Koh adds, “In their roles, Mr. Neeraj Bhardwaj and Mr. Prasad MN will drive our organization to be the leading SMT player in South Asia countries: providing outstanding customer value add for Equipment, After-Sales services and After-Market business. This will enhance our leading position in South Asia.”

Propels Open Automation Concept

The mission of the SMT Solutions segment within ASM Pacific Technology (ASMPT) is to implement and support the Integrated Smart Factory at electronics manufacturers worldwide.

ASMPT solutions support the networking, automation, and optimization of central workflows with hardware, software and services that enable electronics manufacturers to transition to the Integrated Smart Factory in stages and enjoy dramatic improvements in productivity, flexibility and quality. With the integrated concept “Open Automation”, ASMPT opens the door for its customers to economically feasible automation, entirely in accordance with their individual requirements – modular, flexible, and vendor-independent.

The product range includes hardware and software such as SIPLACE placement solutions, DEK printing solutions, inspection and storage solutions, and the Smart Shopfloor Management Suite Works. With Works, ASMPT offers electronics manufacturers high-quality software for planning, controlling, analyzing and optimizing all processes on the Shopfloor.

Since maintaining close relationships with customers and partners is a central component of ASMPT’s strategy, the company has established the SMT Smart Network as a global forum for the active exchange of information between and with smart champions.